Beauty Beauty News Fashion

Exciting New Fashion & Beauty Releases Coming To Penneys This Month

Penneys, or Primark outside of Ireland, are hitting it out of the park with their new releases this Autumn. From homeware to fashion to skincare – I want it all.

Last week Primark announced their latest skincare release. A collaboration with none other than Alex Steinherr, beauty director for GLAMOUR. Following this they have announced a new fashion collection with Stacey Solomon. A percentage of profits from the range is being donated to ISPCC and NSPCC.

Stacey Solomon x Primark

Primark has teamed up with one of the UK’s most loved broadcasters and TV stars, Stacey Solomon, to launch an AW18 collection. The Stacey Solomon x Primark range, is designed to flatter all shapes and sizes, and encourages shoppers to embrace their natural self through the use of non-airbrushed images. 

Taking you from day to night, this is a range you can rely on and shine in. From a timeless check coat to a figure flattering bodysuit, Stacey has covered every AW18 trend, including bright leopard print, block coloured knits and glittery co-ords.

Available in Primark’s full size range, Stacey had real women in mind when editing the collection. At the heart of this collection is Stacey’s passion for spreading body positivity, and as a passionate spokesperson for anti-bullying, Stacey has worked with Primark to ensure part of the collection supports the work of charities that aim to combat bullying. Supporting both the NSPCC and ISPCC, 20% of profits from full price sales of the Living My Best Life t-shirt will be donated to these charities.

With prices ranging from €2 – €40, this special collaboration is available from this Thursday 11th October.

Jumper €11, Skirt €14
Primark Puffa €30, Jumper €13, Jeans €17
€13, Skirt €11, Bag €12, Boots €25
Beanie €4, Jumper €13, Belt €4, Jeans €17
Coat €40, Jumper €13
Dress €22, Shoes €16
Dress €20
Turtle Neck €8, Heels €18, Skirt €13
Bag €14, Bodysuit €10, Jeans €17

Alex Steinherr x Primark

After two years of research and development Primark has revealed an incredible skincare collaboration with beauty expert Alex Steinherr. The 20 piece CFI certified collection is fragrance- free, gentle and results-driven. It has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane. Each product is priced from €4 to €6, so everyone – whatever their lifestyle, skin concern or budget – can achieve beautiful skin.

The Alex Steinherr x Primark Collection targets skin concerns such as dehydration, tiredness, dullness, pore congestion and pollution. Instead of working on skin types (e.g. dry, oily, combination), each product in this easy to navigate collection is designed to offer a solution that caters to the constantly changing needs of your skin.

The range offers on trend product application options to deliver skin care at home or on the go – from Plump & Glow’s Facial in a Stick to the Pore Balance Blemish Rescue Treatment Stickers – offering skincare that is both easy to understand and to use.

The Collection

Sleep Spa – A rejuvenating range of products that work while you sleep to leave skin plumped, hydrated and restored. Includes One-Step Night Cleanse, Sleeping Face Mask, Every Night Eye Mask and Overnight Lip Mask

Pore Balance – This range gently purifies and calms the skin, leaving it smooth and hydrated. Includes Low-pH Sulphate Free Cleanser, Super Detox Clay Mousse Mask, Anti-Blackhead Stick and Blemish Rescue Stickers

Plump & Glow – A plumping range that leaves skin with a fresh youthful appearance. Includes Facial in a Stick, Plump & Glow Moisturiser, The Power Mask and Plumping Lip Gloss

Maximum Moisture – For skin that needs a moisture surge, this range will be like a cool glass of water for the skin. Includes Micellar Cleansing Gel, Moisture-Locking Everyday Moisturiser, Supreme Sheet Mask and Hydration on the Go

Pollution Solution – A range for city skin that counteracts some of the external factors our skin faces on a daily basis. Debuts with Oil-Free Gel Hydrator and Daily Skin Starter. Two extra products – Dual Texture Exfoliating Pads and City Mask – will join the range soon after for a double dose of city-focused solutions.


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