First Look | Primark SS18

Yesterday I attended the Penneys Spring/Summer 2018 press launch and I can’t wait for the warmer weather now!

Autumn/Winter is definitely my favourite time of year for fashion. Every year though, Penneys releases amazing summery items that make me think that’s going to change very soon!

My favourite picks for the SS18 season were from a rail filled with mustard and blue hues. The colours immediately caught my eye and I’ll be searching for these items once they hit stores.

It isn’t summer if you don’t have some nautical stripe ensembles in your wardrobe. Penneys have managed to perfect this trend with perfect red and white striped pieces, perfect for lounging on a yacht if you have those sort of fancies! What I love about this collection though is that it perfectly encases the nautical theme, without making you look like a sailer boy!

Have we ever seen a spring/summer collection without frills and florals? I don’t think it’s possible. The muted pinks and blues of Penneys more girly, frilly spring/summer outfits are amazing though. I am particularly obsessed with the blue, brown and white stripped dress – it has pockets which seals the deal for me!

It looks like it’s return to the 90s (again) with next years fashion featuring heavily on bold colours and playful prints. How cute is the Rugrats tee paired with the bright pink denim? Not something I would have thought of wearing before, but a trend I’m eager to try now. The bright, colourful rail full of 90s vibe tees, denim jackets and cute slogans is definitely one I’ll be trying to get on the bandwagon with next year.

Of course, it wouldn’t be Penneys without and abundance of amazing accessories. Clearly the Chloe replicas are going nowhere, with multiple handbags taking inspiration from the designer for next spring/summer. Cute trainers are also sticking around along with slides, a trend I’ve yet to get on board with!

Let me know what you think of the collection, is there anything that really catches your eye?

Thanks For Reading!